新冠疫情下,數位科技應用對服務設計與體驗創新的影響之研究以臺灣文化古蹟爲例
Cultural Heritage Service Design and Experience Innovation under the COVID-19 Pandemic: A case study of Taiwan台灣小吃感質體驗屬性之探索研究
A Study of the Qualia Characteristics of Taiwanese Food美食體驗是國際旅客瞭解在地文化的重要途徑,相關研究發現感質體驗是產品設計的重要議題,感質體驗感受攸關消費者對於美食體驗的滿意度。而大多數研究僅提到感質的影響因素
Food experience is crucial for international tourists to understand local cultures. Studies have revealed that qualia are critical for product design
在近年社會與政治經濟發展的文化轉向趨勢下,台灣都市發展與文化政策交集出兩個重要的核心議題。其一,「老屋」成為「新寵」,全臺灣各地重新關注老房子的魅力、歷史建築與街區之文化價值,
Taiwan, as the other areas and countries, is facing a salient cultural turn in economic development these years. Under the circumstance, these are two important
We can often see a lot of art works set in our living environment, and the “Act on Setting of Public Art” has also been promulgated by government for more than 20 years.
本研究最主要的研究目的包括:建構影響多媒體科技體驗品質之前置因子、分析媒體科技體驗品質與文化認同感的關係、以及了解不同背景消費者對其體驗品質的影響...
This article extended the framework of immersive media technology experience to construct the model of quality of experience
隨著科技日新月異,包裝產業也因應時代需求而有所變遷,因此包裝設計的突破與創新也漸成趨勢。吸引消費者目光乃為商業包裝設計的主要功能之一...
地方商圈發展的模式與工具相近,使得商圈發展漸趨同質化;兼具體驗價值、ICT應用與文創等新世代商圈...
The purpose of this study was to examine the relationships among digital content service, experience value, brand equity
展覽已成為大眾普遍所知的行銷媒介,就策展理念轉化為具體展覽規劃而言,「展覽」已不再只是一種內容與型式的展現...
In recent years, the demand of exhibition is increased day by day. How to effectively communicate exhibition
大學生藝文活動參與、美感經驗與幸福感之相關研究
The Relationships among Participation in Artistic and Cultural Activities, Aesthetic Experiences, and Well-Being for University Students.本研究旨在探討不同背景變項之大學生,在藝文活動參與、美感經驗與幸福感之現況及相關...
The purpose of this study was to explore the relationships among artistic and cultural activities
觀光工廠感質體驗模式之建構
The Qualia Experience Model of Tourism Factory觀光工廠是台灣傳統製造業尋求產業文化永續經營的策略選項,它藉由改善廠房空間與注入創意的...
Tourism Factory is a strategic project for Taiwan traditional manufacturing industry to seek sustainable