本計畫主要目的為探討物體造型及物體尺寸，在不同襯墊材質條件下，對觸摸動機、喜好度、視覺感受的影響。本研究執行了二個實驗，除了襯墊材質(壓克力、絨布、毛料、木材、金屬、平面鏡)均有探討外，實驗一同時探討物體造型(球體、四面體、立方體)，實驗二探討物體尺寸(直徑3公分、6公分、9公分的木製球體)因子。量測變項則以主觀問卷方式調查觸摸動機強度、喜好度及15種感受形容詞的同意度。實驗一的變異數分析結果顯示顯示襯墊以毛料所引發的觸摸動機最強，反射鏡的觸摸動機最弱；喜好度以壓克力分數最高，反射鏡的分數最低。而實驗二則發現壓克力襯墊所引發的觸摸動機最強，毛料襯墊的觸摸動機最弱；喜好度以木材襯墊分數最高，金屬襯墊的分數最低。而從多元迴歸模式中發現觸摸動機受喜好度、想感覺觸感之感受的影響最大，而喜好度又因整體質感、想要把玩意願的影響最大。由此可知，產品的擺放應慎選襯墊材質，整體上除了要產生質感感受外，也要讓觀看者覺得想要把玩，如此才能增加喜好度，進而提升觸摸動機。本研究成果除了有助於觸摸動機模型的建構外，更可進一步將觸摸動機強化為購買動力，對未來產品設計的重點與產品銷售的方式均提供有用的方向。

The main purpose of this research is to investigate the effect of product attribute (object form and object size) and catalyst material on the motivation of touch, preference and visual sense. Two experiments were performed in this study. In addition to the catalyst material (wood, wool, flannel, acrylic, mirror, and mental) was evaluated in two experiments, object form (spheroid, cube, and tetrahedron ) was studied in experiment I and object size (3 cm, 6 cm, and 9 cm wood spheroid) was studied in experiment II. The dependent variables including the willing of touch, preference and 15 adjectives of sense were measured by questionnaire interview. The ANOVA results showed that the willing of touch and subjective preference were only affected by the catalyst material and object form. The results of regression equations showed that the willingness of touch was mainly affected by subjective preference, rating of “I want to play it”, and rating of “I want to feel the object’s tactile impression”. Moreover, the subjective preference was mainly affected by the rating of “I want to play it”, rating of “the object is beauty”, and rating of “I want to feel the object’s tactile impression”. The findings of this study can give an insight into the motivation of touch, and further provide some guidelines and recommendations about the product design and selling method to increase the competitive advantage of product.

我們受身處的環境所影響，而在生活環境當中我們也創造了許多生活物件，這些物件似乎不僅只是「物」的存在...

We are affected by the environment where we live, and we also create many life objects, which are...