Abstract

Facing to the experience economy, the enterprises have to know the motives and the values of consumers’ activities and then design the experience which can satisfy consumers’ expectation. Eslite bookstore, a famous bookstore in Taiwan, is the object of this study. This study aims to figure out the motive of coming Eslite, and construct the mind map of Eslite’s value. Finally, to find out the value of sense of design, and what kind of elements generate design. By “ Means-End Chain” and “ZMET”, to find out the links of “ Attributes- Consequences- Values” of Eslite.