本研究目的為探討觀看實體產品或螢幕產品圖時，對不同教育背景受試者的觸摸動機、喜好度及視覺意象的影響。本實驗招募了60位受試...
This study was aimed to investigate the effect of product presentation mode and education background on consumer’s willingness
本研究目的為探討觀看實體產品或螢幕產品圖時，對不同教育背景受試者的觸摸動機、喜好度及視覺意象的影響。本實驗招募了60位受試...
This study was aimed to investigate the effect of product presentation mode and education background on consumer’s willingness